My A-ha moment that led to a DTC new marketing channel

Growing a DTC brand feels like putting on a 200 lb. weight on your back and walking through quicksand. There are good days and bad days. The only constant is change. When I started my first DTC company in 1999 as a junior in college, e-commerce was in its infancy....

Small Data Leads to Big Results

Big ideas start from small data. When beginning a new marketing initiative, it's easy to get overwhelmed by the sheer amount of options available, and can lead to analysis paralysis. This can lead to an inability to get started or, even worse, a costly integration...

Starter Guide to Personalized Packaging Campaigns

You’ve worked so hard to get your website functioning like a well-optimized machine, your product is delighting customers, and your outbound marketing is gaining new learnings all the time. You’re ready to uplevel your brand experience with in-package personalization and messaging and wondering how to start.

Starter Guide to Personalized Packaging Campaigns

You’ve worked so hard to get your website functioning like a well-optimized machine, your product is delighting customers, and your outbound marketing is gaining new learnings all the time. You’re ready to uplevel your brand experience with in-package personalization and messaging and wondering how to start.

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Email Marketing Results are Fading

Email marketing is not quite what it used to be, and you’re spending entirely too much money on it. Take a moment and think about the amount of time and effort you’re spending right now on crafting emails. Between ideation, segmentation, design, and implementation, the landed cost of your email campaigns is higher than it’s ever been.

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Email Marketing Results are Fading
Email Marketing Results are Fading

Email marketing is not quite what it used to be, and you’re spending entirely too much money on it. Take a moment and think about the amount of time and effort you’re spending right now on crafting emails. Between ideation, segmentation, design, and implementation, the landed cost of your email campaigns is higher than it’s ever been.

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The 5 Biggest Mistakes Marketers Make
The 5 Biggest Mistakes Marketers Make

When it comes to marketing, even the best of us get it wrong sometimes. Why? Well, marketing is equal parts science and art, which means that even top dollar campaigns with the smartest strategies and best people behind them fall flat sometimes. While you can’t predict with certainty whether your next campaign will be a hit, you can learn from others’ mistakes.

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7 AdWords Alternatives for Low Traffic on Your E-Commerce Site
7 AdWords Alternatives for Low Traffic on Your E-Commerce Site

When your e-commerce site isn’t getting the traffic you want, a PPC campaign may seem like the right strategy to bring more people to your website. The truth is, while proven effective to a certain point, PPC won’t necessarily yield the best return on your investment. So when no one is showing up at your web party (or when they are, but aren’t even enough to earn back your ad spends), it’s time to rethink your marketing strategy.

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How to Promote Your Business: 7 Out of the Box Ideas
How to Promote Your Business: 7 Out of the Box Ideas

With more people than ever before connected to the internet, there’s no doubt that your business should have a presence online. But at the same time, the web is a crowded and noisy place, and it sometimes feels like you have to be the biggest and loudest to find advertising success. Maybe it’s time to stop shouting into the void and try something new entirely.

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6 E-commerce Marketing Trends to Expect in 2021
6 E-commerce Marketing Trends to Expect in 2021

There’s no doubt that 2021 will bring many new e-commerce trends into the marketplace, and you and your business should be ready to adopt at least some of them if you want to remain relevant to your audience. With the new year right around the corner, now is the...

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Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Dharmesh Shah

CTO & Co-Founder, HubSpot