You’re Spending Too Much Money on Email

Email marketing is not quite what it used to be, and you’re spending entirely too much money on it.

Email Marketing Results are Fading

Email marketing is not quite what it used to be, and you’re spending entirely too much money on it. Take a moment and think about the amount of time and effort you’re spending right now on crafting emails. Between ideation, segmentation, design, and implementation, the landed cost of your email campaigns is higher than it’s ever been.

The 5 Biggest Mistakes Marketers Make

When it comes to marketing, even the best of us get it wrong sometimes. Why? Well, marketing is equal parts science and art, which means that even top dollar campaigns with the smartest strategies and best people behind them fall flat sometimes. While you can’t predict with certainty whether your next campaign will be a hit, you can learn from others’ mistakes.

7 AdWords Alternatives for Low Traffic on Your E-Commerce Site

When your e-commerce site isn’t getting the traffic you want, a PPC campaign may seem like the right strategy to bring more people to your website. The truth is, while proven effective to a certain point, PPC won’t necessarily yield the best return on your investment. So when no one is showing up at your web party (or when they are, but aren’t even enough to earn back your ad spends), it’s time to rethink your marketing strategy.

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How to Promote Your Business: 7 Out of the Box Ideas

With more people than ever before connected to the internet, there’s no doubt that your business should have a presence online. But at the same time, the web is a crowded and noisy place, and it sometimes feels like you have to be the biggest and loudest to find advertising success. Maybe it’s time to stop shouting into the void and try something new entirely.

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7 AdWords Alternatives for Low Traffic on Your E-Commerce Site
7 AdWords Alternatives for Low Traffic on Your E-Commerce Site

When your e-commerce site isn’t getting the traffic you want, a PPC campaign may seem like the right strategy to bring more people to your website. The truth is, while proven effective to a certain point, PPC won’t necessarily yield the best return on your investment. So when no one is showing up at your web party (or when they are, but aren’t even enough to earn back your ad spends), it’s time to rethink your marketing strategy.

read more
How to Promote Your Business: 7 Out of the Box Ideas
How to Promote Your Business: 7 Out of the Box Ideas

With more people than ever before connected to the internet, there’s no doubt that your business should have a presence online. But at the same time, the web is a crowded and noisy place, and it sometimes feels like you have to be the biggest and loudest to find advertising success. Maybe it’s time to stop shouting into the void and try something new entirely.

read more
6 E-commerce Marketing Trends to Expect in 2021
6 E-commerce Marketing Trends to Expect in 2021

There’s no doubt that 2021 will bring many new e-commerce trends into the marketplace, and you and your business should be ready to adopt at least some of them if you want to remain relevant to your audience. With the new year right around the corner, now is the...

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How to Get Customers to Buy Your Product
How to Get Customers to Buy Your Product

Ever feel like your marketing efforts aren’t paying off? You’re producing valuable content, investing in social media marketing, and running PPC campaigns to capture search traffic, but still having a difficult time converting leads into customers. You’re not alone....

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Busting 7 Common E-commerce Marketing Myths
Busting 7 Common E-commerce Marketing Myths

The e-commerce industry registers an average of 23 percent growth every year and by 2021, the value of the e-commerce market will reach a staggering $4.5 billion. With more and more people shopping online, the number of companies aiming to sell on the web has kept...

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Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Dharmesh Shah

CTO & Co-Founder, HubSpot