Ecommerce Email Marketing Templates

4 min read
August 9, 2023

Email marketing. It is one of the most utilized forms of direct marketing today, and while it may seem relatively simple and straightforward—it isn’t always so easy to execute. 

There are a lot of elements that you need to get right to make these direct-to-consumer emails work. You need to worry about design, writing copy, launching different campaigns, optimizing your messages, and a million other things that make marketing emails successful.

Instead of worrying about all these elements, what if there was an easy-to-follow blueprint that you could use to create stunning email marketing templates in minutes? 

Well, there is! 

There are a lot of different email marketing templates out there. Ready to find out which ones work best for you?

Ecommerce Email Marketing Templates

      1. Email Marketing Templates Definition
      2. Types of Marketing Emails
        1. Welcome
        2. Promotional
        3. Transactional
        4. Referral
        5. Newsletter
        6. Abandoned shopping carts

What Are Email Marketing Templates? 

As the name suggests, email marketing templates are pre-designed marketing emails that allow you to drag and drop your information in. This can greatly expedite the email marketing process and help make sure that your emails look as professional as your brand is.

These templates make it so you don’t have to start from scratch in designing and outlining your marketing emails, and they will give you a guide for where to put certain information.


What Types of Marketing Emails Should You Be Sending Out? 

Marketing emails are just one-size-fits-all. There are a few different types of marketing emails that should be part of your Ecommerce strategy. Different companies are going to have different needs when it comes to their marketing emails, which is why it’s so important to have an overview of all the types of emails you may want to add to your rotation.

Welcome Emails

Welcome emails are typically a must for every business, no matter what industry they may be in. Welcome emails will help your new customers feel special while confirming the reason they started to follow your brand in the first place.

These emails will set the tone for your relationship with that customer moving forward and can include special discount codes or coupons as an incentive for them to stay engaged.

Promotional Emails

Running a special promotion? Launching a new product? It’s important to let your followers know. This is where promotional emails come in. These emails can be a fun way to get your shopper’s attention and announce big, limited-time events with your store.

Transactional Emails

Transactional emails may not be the most exciting type of email marketing email, but they are necessary. These emails cover important topics such as shipping and order confirmation emails—but they are also an opportunity to upsell and cross-sell to your customers. With a beautiful template and the right incentive or call to action, these simple emails can be an opportunity to make a sale.

Referral Emails

A template for a great referral email is going to go a long way in building your Ecommerce brand. Referral emails are perfect for tapping into your existing customer network to help get new shoppers to your online store. Referral emails typically offer some sort of incentive to get your existing customers to refer a new customer. 

Newsletter Emails

If you want to keep your shoppers up to date on everything going on with your Ecommerce business, then a newsletter is a great place to start. In the Ecommerce world, newsletters offer consistency in your engagement, will help solidify your company as a leader in your industry and highlight new products and services. 

Abandoned Shopping Cart Emails

Abandoned shopping cart emails are a great way to get sales from customers who are already interested in your business. According to certain studies, as many as 70% of shopping carts are abandoned, which means a lot of individuals who were interested in buying something from your company ultimately decided not to follow through with their purchase.

Abandoned cart emails can help entice these individuals to revisit their cart and follow through with a purchase.


Where Can You Find Ecommerce Email Marketing Templates? 

Many email design websites provide free email templates for users. Ecommerce email templates don’t have to be an expensive addition to your marketing budget. Here are some of the top places where you can find marketing templates that will work for companies in the Ecommerce sphere. 

  • Unlayer- This company has more than 1000 no-code email templates that all have mobile-responsive designs and a user-friendly editing platform.
  • Privy- Privy has a growing library of free email templates that will work for any size business—all of which are created by world-class designers who will help make your emails look beautiful.
  • SmartrMail- This platform is built specifically for Ecommerce brands and features easy, pre-made automation and countless features online companies will love. 
  • ActiveCampaign- This platform has a gallery of customizable, free templates so anyone can set up professional emails in a matter of seconds. It has a library of over 250 design templates and an extensive free template library. 
  • Stripo- This platform has an endless library of more than 1100 free email templates and allows you to build your templates as well. Plus, it integrates seamlessly with popular services like MailChimp and HubSpot.


No matter what type of marketing email template you are looking for—there are plenty of free options out there. With the right template in place, you can just drop in your content and start seeing just how easy email marketing can be!

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