UnDigital's Unboxing Score Explained

We've worked with brands to create and measure millions of unboxing experiences. We know (with certainty) what works and what doesn't.

If you can get a six or higher on our 10-point system, you have a package that stands out. Anything less than that, and you might need to rethink your strategy if you want to build loyalty better.


Let’s Take a Deeper Dive Into Our Scores

Your brand's unboxing experience should feel personal, be engaging, and leave an impression. We've established a 10 point system and divided them among two categories: Personalization and Presentation.

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