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My A-ha moment that led to a DTC new marketing channel
Growing a DTC brand feels like putting on a 200 lb. weight on your back and walking through quicksand. There are good days and bad days. The only constant is change. When I started my first DTC company in 1999 as a junior in college, e-commerce was in its infancy....
Small Data Leads to Big Results
Big ideas start from small data. When beginning a new marketing initiative, it's easy to get overwhelmed by the sheer amount of options available, and can lead to analysis paralysis. This can lead to an inability to get started or, even worse, a costly integration...
My A-ha moment that led to a DTC new marketing channel
Growing a DTC brand feels like putting on a 200 lb. weight on your back and walking through quicksand. There are good days and bad days. The only constant is change. When I started my first DTC company in 1999 as a junior in college, e-commerce was in its infancy....
Small Data Leads to Big Results
Big ideas start from small data. When beginning a new marketing initiative, it's easy to get overwhelmed by the sheer amount of options available, and can lead to analysis paralysis. This can lead to an inability to get started or, even worse, a costly integration...
Starter Guide to Personalized Packaging Campaigns
You’ve worked so hard to get your website functioning like a well-optimized machine, your product is delighting customers, and your outbound marketing is gaining new learnings all the time. You’re ready to uplevel your brand experience with in-package personalization and messaging and wondering how to start.
You’re Spending Too Much Money on Email
Email marketing is not quite what it used to be, and you’re spending entirely too much money on it.
Email Marketing Results are Fading
Email marketing is not quite what it used to be, and you’re spending entirely too much money on it. Take a moment and think about the amount of time and effort you’re spending right now on crafting emails. Between ideation, segmentation, design, and implementation, the landed cost of your email campaigns is higher than it’s ever been.
The 5 Biggest Mistakes Marketers Make
When it comes to marketing, even the best of us get it wrong sometimes. Why? Well, marketing is equal parts science and art, which means that even top dollar campaigns with the smartest strategies and best people behind them fall flat sometimes. While you can’t predict with certainty whether your next campaign will be a hit, you can learn from others’ mistakes.
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Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.