Perks of Perfecting Your Personalized Marketing

Modern-day consumers don’t just enjoy a personalized shopping experience – they expect it. More than three out of four consumers say they get frustrated when companies don’t deliver personalized interactions, according to research from McKinsey. But retailers...

Omnichannel Marketing Doesn’t Just Mean Digital – Where Brands Fall Short

As more brands work to shift their marketing strategy from a multichannel to omnichannel approach, many let digital dominate the limelight, while the physical experience falls behind. Yet the only way to successfully execute an omnichannel strategy is by fusing the...

The Post-Pandemic E-commerce World

As the pandemic-fueled e-commerce surge stabilizes and heightened competition remains, it’s more important than ever that brands crack the consumer code, which has rapidly evolved over the past two years. The homebody economy, while not as drastic as the early days...

Perks of Perfecting Your Personalized Marketing

Modern-day consumers don’t just enjoy a personalized shopping experience – they expect it. More than three out of four consumers say they get frustrated when companies don’t deliver personalized interactions, according to research from McKinsey. But retailers are...

read more
Perks of Perfecting Your Personalized Marketing

Modern-day consumers don’t just enjoy a personalized shopping experience – they expect it. More than three out of four consumers say they get frustrated when companies don’t deliver personalized interactions, according to research from McKinsey. But retailers are...

read more
The Post-Pandemic E-commerce World
The Post-Pandemic E-commerce World

As the pandemic-fueled e-commerce surge stabilizes and heightened competition remains, it’s more important than ever that brands crack the consumer code, which has rapidly evolved over the past two years. The homebody economy, while not as drastic as the early days of...

read more

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Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Dharmesh Shah

CTO & Co-Founder, HubSpot