amika raises reorders 8.2% and AOV 5.7% with Unboxing Marketing

How They Enhanced Their Unboxing Marketing Strategy with UnDigital

Prior to building an Unboxing Marketing strategy with UnDigital, the team at amika had tried personalization, but found it was difficult to scale and track. After attempting it in-house, they ultimately decided to look for a partner who could help them implement in-package personalization cost-effectively.

That's where UnDigital was able to assist. With our Unboxing Experience Platform, their team was able to:

  1. Drive up AOV by 5.7% and reorders by 8.2%
  2. Stay true to the brand's core message that all people and all hair types are welcome by creating messages unique to each of their customers.
  3. Develop stronger relationships with customers and increase brand loyalty.

Here's an example of a campaign they've used as part of their new Unboxing Marketing strategy.

amika unboxing marketing creative


amika logo

About amika

Amika means friend. They are a fearless, Brooklyn-born, salon-raised haircare brand and a friend to all hair, hairstylists, the planet, and you.

They are rooted in clinical results. Each product is infused with their intoxicating scent and powered by their superfruit soul, sea buckthorn. Known as one of the earth's most omega-rich plant sources, this potent berry nourishes the skin, scalp, and strands.

They are a proud pal to the planet and a certified B-Corp. From sustainably sourced ingredients and recyclable packaging to their energy-saving production processes, they pledge to reduce greenhouse gas emissions, waste, and energy to reach Net Zero by 2030.

Having grown up in salons, they know better than anyone how important stylists are—they're their confidantes and community. Think of them as your at-home hairapist, here to empower self-expression and bring joy to your haircare experience. All hair is welcome.

For additional information, please visit 

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