PetPlate Reduces customer inquiries 20% and lifts NPS to 70 with UnDigital - Case Study

Automating Their UnBoxing Experience with UnDigital

PetPlate set out to provide dog owners with high-quality, human-grade, whole food meal plans for their furry family members. They wanted every meal plan to be tailored to the specific needs of each pet but this presented a unique challenge. How would they dynamically generate their feeding guidelines for each user based on their dog's diet?

That's where UnDigital was able to assist.

Sending feeding guidelines ended up being only one of their accomplishments. Using UnDigital's in-package personalization solution, PetPlate was able to:

1. Make their customer's journey easier and increase NPS to 70
2. Send dynamically generated marketing materials in every package
3. Educate customers about their dog's personalized diet
4. Utilize multiple in-package personalization tokens in their unboxing experience

The Automated Result:

Shortly after implementing a personalized unboxing experience through UnDigital, PetPlate saw a 20% reduction in customer inquiries related to their custom meal plans and a massive spike in their Net Promoter Scor.