Mounting evidence shows that partnership marketing really works. Brand partnerships aren’t new—in fact, they’ve been around for quite a while now. Take Adidas for example: The athletic wear company registered a 58 percent increase to its brand value between 2016 and 2017, thanks in part to its strategic partnerships with celebrities and high-end fashion designers. Partnering with influential brands and people is a smart and strategic way to get your brand in front of new audiences and improve your value proposition.
But even once you’ve been convinced to give partnership marketing a try, getting started can be a little intimidating. How do you know which brands to partner with? Is it all about knowing the right people? Is it affordable?
Using a marketplace for advertising partnerships answers all of these questions and more. With a marketplace, partnership marketing becomes much more accessible. Linking up with an advertising partner is as easy as browsing listings, which means that whether you’re looking to test out a new strategy or dive into a full-scale campaign, you’re sure to find an option that suits your budget.
Ready to move forward with your first partnership marketing campaign? Let’s take a closer look at why a marketplace for advertising is the best way to get started.
Why you should use a marketplace for advertising
When you use an advertising marketplace, you can connect with complementary brands that agree to share your business with their audiences in exchange for a fee. For a reasonable cost, you get access to an audience of your choosing—and a highly engaged audience at that, since it’ll comprise people who already have a relationship with your chosen partner brand.
Best of all, you win through association—if someone’s favorite brand trusts you enough to promote your products, then you must be worth a try. Even if your audience isn’t quite ready to buy yet, you’ll be top of mind when they are.
It’s not enough just to use Google Ads, email marketing, and social media for marketing these days. It’s important for brands to consistently research and test innovative ways to communicate their value. And when you find a new marketing strategy that’s affordable and gets great ROI? It’s a no-brainer.
With an advertising marketplace, you don’t need to spend your money to hire brokers or fancy agencies to find new business opportunities for your company. Just browse the marketplace and choose opportunities with prices that work for you—no more draining your budget just to get your foot in the door.
You can use the money you save to come up with appealing content and interesting offers to capture the attention of your new audience. When you can afford to insert more than the traditional coupon in your partner’s box, you’re more likely to retain prospects’ attention and make them buy.
Marketplaces for advertising give you the opportunity to connect with complementary brands without the hassle of doing extensive market research, writing cold emails, and hoping to get a meeting with a decision-maker. You don’t need to “know a guy.” Skip the schmoozing; jump right in, browse listings, and start counting new customers.
An advertising marketplace is all about choice. If you try out a technique and it doesn’t produce the desired results, you can easily find an alternative for next time without needing to break a contract. Easily test out partnerships with multiple brands until you find the perfect fit, then scale them based on your business goals and your target audience’s expectations.
No learning curve
The popularity of marketplaces means their creators have more information to go on as they design the kinds of marketplaces that people actually want to use. For example, UnDigital’s package insert advertising marketplace was designed with user experience in mind. Its design makes it easy to identify and take advantage of business opportunities with just a few clicks.
Because there’s no training necessary to use advertising marketplaces, once you’ve identified a marketing goal, you can jump right in and find the partnership opportunities that will help you achieve it.
Your new favorite advertising marketplace
UnDigital is a self-serve marketplace for advertising that makes it simple to place package insert ads. It’s easy to browse brands with available ad space and connect with them yourself—no brokers or intermediaries necessary.
The UnDigital Marketplace gives you complete control over the way you promote your brand. Choose partners with customer demographics that match or complement yours, and tailor your ad spend to your brand’s size, needs, and budget. UnDigital also makes it easy to test out new package insert strategies, measure the results, and scale up the tests that perform well. Partnership marketing, simplified.