In the world of social media, there is no denying that TikTok has emerged as one of the most popular platforms in the world. However, while many people love scrolling through TikTok to follow their favorite trends and dances—there are even more ways to use TikTok, especially if you are in the Ecommerce sphere.
TikTok has carved out a new niche in the social selling market, with some experts claiming that TikTok may be the future of Ecommerce and online shopping.
TikTok and online shopping can go hand-in-hand; you just need to know how to utilize this social media platform to your advantage. The right TikTok Ecommerce strategy can help you reach millions of people who may have otherwise wouldn’t have found your company.
Are you ready to learn more about what TikTok can do for your Ecommerce company?
TikTok and Ecommerce |
TikTok Ecommerce involves the use of this social media platform to buy or sell products or services. What makes TikTok unique is that the social media platform now offers commerce tools for sellers that make it easy for users to view and buy products right in the app with the click of a button.
TikTok is still rolling out new updates, and depending on the location, certain companies and creators are able to build out their own TikTok storefronts and limited integrations for Shopify, Square, and other Ecommerce platforms.
Even Ecommerce companies that don’t have access to all of these features in their locations can still use TikTok to their advantage. Every user can put product links directly in their bios or embedded in their videos, allowing viewers to quickly and easily shop from their feed.
The number one benefit of taking your Ecommerce store to TikTok is the exposure that comes with using this platform. There are over a billion monthly active users on TikTok, making the exposure unlike any other platform of its kind. However, there are other reasons your business may want to jump into TikTok commerce.
Let’s take a look.
Think of TikTok as a virtual mall, a place where you can put your business in front of millions of people casually scrolling through the platform. Now think of how much a storefront that had access to millions of window shoppers would cost.
One of the most amazing things about TikTok commerce is that it is free for brands. And people aren’t just scrolling, either. Even though the TikTok commerce trend is relatively new, research shows that approximately 35% of users have already bought something through the platform.
One of the many reasons that social media commerce has taken off so drastically is that it brings a human element to online shopping. Ecommerce is notoriously hindered by a lack of human connection, and TikTok can help bridge that gap a bit.
TikTok is already one of the first places that many shoppers go to learn more about products and services from their favorite brands and influencers. And many shoppers like that they can interact with and connect with online brands that they would normally only see through a website.
TikTok doesn’t just give shoppers a platform to see perfectly curated images of products, they can see a more realistic look at what is being sold and connect with these companies like shopping at a brick-and-mortar store.
If you feel like you have already exhausted all of your different marketing avenues and efforts but haven’t tried TikTok, it might be time. If you want to ensure that your online brand reaches younger audiences, you need to meet them where they are. And younger audiences are on TikTok.
In fact, one study found that approximately 63% of Gen Z use TikTok on a daily basis. In fact, more Gen Z members use TikTok than they use Instagram. However, it is not just Gen Z that is using this social media app. In fact, many adults use TikTok regularly.
Ultimately, if you feel like you want to reach more young consumers without feeling like you’re neglecting older customers, TikTok is the place you need to be.
If you want to make sure that your brand stands out online, then one of the best things that you can do is boost your SEO efforts. The good news is TikTok can help you do this. Since so many people are using TikTok already to find out about businesses, search engines such as Google are starting to show TikTok videos in their search results.
So, what does this mean for your company’s TikTok account?
All you need to do is properly optimize your organic videos and paid ads so that they show up when people search for certain keywords or phrases about your brand. This will help you expand your reach and is an easy and effective way to boost your current SEO efforts.
TikTok has already made a significant impact on our world today and has shown no signs of slowing down. One way or another, TikTok is going to impact the industry you are in. The only question is: how is your Ecommerce company going to take advantage of what TikTok has to offer?
If you're looking to learn more about marketing or Ecommerce in general, feel free to reach out to us at: solutions@undigital.com