Email marketing is not quite what it used to be, and you’re spending entirely too much money on it. Take a moment and think about the amount of time and effort you’re spending right now on crafting emails. Between ideation, segmentation, design, and implementation, the landed cost of your email campaigns is higher than it’s ever been.
In 2015, the average open rate of ecommerce emails was 22%, any guesses as to where it is today? Down all the way to 15%.
Click thru rates saw a similar dive from 5% down to 2%.
Salaries are only getting more expensive and you’re spending more and more marketing dollars and getting less and less return as time goes on. Those numbers are not likely to trend back the other way any time soon. So what’s a marketer to do?
UnDigital is providing you with an opportunity to lead your market space by opening up an entirely new channel for one-to-one marketing to elevate your unboxing experience and get your customers to fall in love with you.
What Can You Do?
Unboxing experience automation. Sounds good, doesn’t it? Gets you a checkbox in buzzword bingo, too, I bet.
In just a few clicks, you can create an unprecedented level of personalization inside your ecommerce packages. Instead of building emails that no one is reading, you can send them a beautiful, full color postcard that contains an engagement just for them.
In addition, once you’re hooked up, you can track all your campaigns results using the same slick tools you know and love from the digital media space, only now you’re tracking physical media.
Physical Media Works Well
Why is the fact that it’s a physical impression so important? (Beyond the fact that it’s been the most effective form of human communication since about the same time as Christopher Columbus set sail, that is).
There are two main reasons why the physicality of the message is important. First, a physical impression from UnDigital has a 100% open rate, and the second reason has to do with limiting distractions and the basic functionality of the human brain. Reading print stimulates more brain activity and helps readers digest material using 21% less cognitive effort than digital media does, leading to a much more effective message.
Don’t forget that these impressions are not just the same message sent to everyone. Each one is absolutely unique and can be customized and personalized to provide the best possible message to each and every one of your customers.
Stop wasting your money on digital experiences that will never be utilized, and bring your marketing efforts back into the real world with UnDigital.