by Ryan Millman | Dec 19, 2018 | Marketing Strategy, ROI
There’s no doubt that 2019 will bring many new e-commerce trends into the marketplace, and you and your business should be ready to adopt at least some of them if you want to remain relevant to your audience. With the new year right around the corner, now is the...
by Ryan Millman | Dec 12, 2018 | Marketing Strategy, ROI
A high return on your marketing investment can be hard to achieve. It takes trial and error to figure out what your audience will respond to best, and thoroughly testing strategies can be time consuming. But when you need to make the most out of every dollar of your...
by Ryan Millman | Oct 22, 2018 | Customer Acquisition, ROI
Improving e-commerce ROI is a challenge, even for the best marketers. In fact, according to Smart Insights, e-commerce businesses have a fairly low average conversion rate at only 2-3%. However, star performers—the top 10%—can achieve conversion rates as high as...
by Ryan Millman | Jul 9, 2018 | Customer Acquisition, Marketing Strategy, ROI
Advertisers: How to Track Offline Leads & Measure ROI Numerous studies have found that branded print messaging is more likely than digital messaging to engage users and prompt action. That being said, with print marketing campaigns it’s significantly more...
by Ryan Millman | Jul 6, 2018 | Customer Acquisition, Marketing Strategy, ROI
Advertisers- How to Make Ad Creative that Converts Every good marketer makes campaign choices with a business goal in mind. Whether you set out to increase brand awareness, revenue, or retention, every customer touchpoint must be crafted in a way that brings them...
by Ryan Millman | Jul 2, 2018 | Marketing Strategy, ROI
When it comes to marketing, even the best of us get it wrong sometimes. Why? Well, marketing is equal parts science and art, which means that even top dollar campaigns with the smartest strategies and best people behind them fall flat sometimes. While you can’t...
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