Omnichannel Marketing Doesn’t Just Mean Digital – Where Brands Fall Short
As more brands work to shift their marketing strategy from a multichannel to omnichannel approach, many let digital dominate the limelight, while the physical experience falls behind. Yet the only way to successfully execute an omnichannel strategy is by fusing the...
Maximizing Revenue Through Marketing Personalization
PERSONALIZATION … It might be the biggest buzzword in marketing. Every marketing department at every B2C company wants to personalize every message throughout the customer journey. Companies understand the power of personalization but only a small percentage get it...
How to Boost First-Time Customer Reorder Rates by 44%
Turning first-time customers into repeat buyers requires time, attention, and loads of data. With the right tools, you can personalize, automate, and evolve your unboxing marketing collateral to maximize ROI and gain loyal customers.
My A-ha moment that led to a DTC new marketing channel
Growing a DTC brand feels like putting on a 200 lb. weight on your back and walking through quicksand. There are good days and bad days. The only constant is change. When I started my first DTC company in 1999 as a junior in college, e-commerce was in its infancy....
Starter Guide to Personalized Packaging Campaigns
You’ve worked so hard to get your website functioning like a well-optimized machine, your product is delighting customers, and your outbound marketing is gaining new learnings all the time. You’re ready to uplevel your brand experience with in-package personalization and messaging and wondering how to start.
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