by Kate Yazel | Jun 24, 2022 | Marketing, Marketing Strategy
Modern-day consumers don’t just enjoy a personalized shopping experience – they expect it. More than three out of four consumers say they get frustrated when companies don’t deliver personalized interactions, according to research from McKinsey. But retailers are...
by Kate Yazel | Jun 9, 2022 | Marketing, Marketing Strategy
As more brands work to shift their marketing strategy from a multichannel to omnichannel approach, many let digital dominate the limelight, while the physical experience falls behind. Yet the only way to successfully execute an omnichannel strategy is by fusing the...
by Kate Yazel | May 13, 2022 | How To, Marketing Strategy
As the pandemic-fueled e-commerce surge stabilizes and heightened competition remains, it’s more important than ever that brands crack the consumer code, which has rapidly evolved over the past two years. The homebody economy, while not as drastic as the early days of...
by Kate Yazel | Apr 25, 2022 | How To, Marketing, Marketing Strategy, ROI, Uncategorized
PERSONALIZATION … It might be the biggest buzzword in marketing. Every marketing department at every B2C company wants to personalize every message throughout the customer journey. Companies understand the power of personalization but only a small percentage get it...
by Ryan Millman | Dec 8, 2021 | Marketing, Marketing Strategy, UnDigital
Growing a DTC brand feels like putting on a 200 lb. weight on your back and walking through quicksand. There are good days and bad days. The only constant is change. When I started my first DTC company in 1999 as a junior in college, e-commerce was in its infancy....
by Cory Plowman | Dec 7, 2021 | Marketing Strategy, UnDigital
Big ideas start from small data. When beginning a new marketing initiative, it’s easy to get overwhelmed by the sheer amount of options available, and can lead to analysis paralysis. This can lead to an inability to get started or, even worse, a costly...
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