by Ryan Millman | Feb 6, 2019 | Marketing Strategy
In 1995, the world was first introduced to eBay (under the name AuctionWeb at the time), an e-commerce and auction website that was the first to use the marketplace business model to connect and facilitate B2C and C2C transactions. Since its launch, the company has...
by Ryan Millman | Jan 30, 2019 | Marketing Strategy
Over the last five years, ad buying in the digital realm has been turned on its head. With the advent of programmatic advertising, the market has shifted away from negotiating person-to-person and towards a more automated system that makes it far easier for...
by Ryan Millman | Jan 9, 2019 | Marketing Strategy
For niche businesses, traditional marketing can be time-consuming and cost-prohibitive. Between market research, defining target audiences, and finding the right platforms for advertising and distribution, many companies lose considerable time and money just trying to...
by Ryan Millman | Dec 26, 2018 | Customer Acquisition, Marketing Strategy
Until recently, most businesses opted to keep their online and offline marketing efforts separate. To marketers, each channel occupied a different lane on the road, catering to its own unique audience. But this idea couldn’t be further from reality. Consumers don’t...
by Ryan Millman | Dec 19, 2018 | Marketing Strategy, ROI
There’s no doubt that 2019 will bring many new e-commerce trends into the marketplace, and you and your business should be ready to adopt at least some of them if you want to remain relevant to your audience. With the new year right around the corner, now is the...
by Ryan Millman | Dec 12, 2018 | Marketing Strategy, ROI
A high return on your marketing investment can be hard to achieve. It takes trial and error to figure out what your audience will respond to best, and thoroughly testing strategies can be time consuming. But when you need to make the most out of every dollar of your...
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